EUNOIA
A reflection on branding and an alternative to a bleak future
Final degree project (2024)
The current trend of mass consumption, driven by branding strategies, is unsustainable and harmful, contributing to climate change and labour exploitation. Brands promote this consumption through attractive identities and advertising. Design can be a catalyst for change, questioning unsustainable systems and proposing new speculative realities.
Through two different books and a teaser video, this project proposes a utopian world with automated work and abundance, where brands transform into collectives without logos or names. They use unique textures, colours, and algorithmic symbols to ensure transparency and discourage mass consumption, fostering equality and sustainability, and offering a positive and innovative vision for the future.