https://lucachemello.com lukema Sun, 22 Sep 2024 23:05:05 +0000 https://lucachemello.com en https://lucachemello.com/INICIO Tue, 21 Nov 2023 23:26:41 +0000 lukema https://lucachemello.com/INICIO https://lucachemello.com/BLOCK Wed, 24 Apr 2024 22:52:56 +0000 lukema https://lucachemello.com/BLOCK BLOCK Cover art for a song (2024) <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1aa30e45cf62250f35386b19e4ade3977ac5cb6688bfce9f9d5d6aaac4f313f7/final1.jpg" data-mid="209685914" border="0" src="https://freight.cargo.site/w/1000/i/1aa30e45cf62250f35386b19e4ade3977ac5cb6688bfce9f9d5d6aaac4f313f7/final1.jpg" /> <img width="2232" height="2232" width_o="2232" height_o="2232" data-src="https://freight.cargo.site/t/original/i/a6d9148cdacf58b564d9b56ae4c9663e64f4eb893c5e1e0726f41b7fbabec5e6/12.png" data-mid="209685924" border="0" src="https://freight.cargo.site/w/1000/i/a6d9148cdacf58b564d9b56ae4c9663e64f4eb893c5e1e0726f41b7fbabec5e6/12.png" /> <img width="2224" height="2223" width_o="2224" height_o="2223" data-src="https://freight.cargo.site/t/original/i/22bb74fbfed4614bc99208be73fbff3dac39f671b138a2eeb87d6f0440ae53bb/11.png" data-mid="209685923" border="0" src="https://freight.cargo.site/w/1000/i/22bb74fbfed4614bc99208be73fbff3dac39f671b138a2eeb87d6f0440ae53bb/11.png" /> <img width="2225" height="2225" width_o="2225" height_o="2225" data-src="https://freight.cargo.site/t/original/i/b4910f49f12f6e815c0481f012bf0469d2bb5d25f350b4b2430d708493d6db5d/10.png" data-mid="209685922" border="0" src="https://freight.cargo.site/w/1000/i/b4910f49f12f6e815c0481f012bf0469d2bb5d25f350b4b2430d708493d6db5d/10.png" /> This cover imitates the effects of audio waves in a chaldniplate, unveiling the title for the song. There’s also a visualizer that comes with it for spotify canvas and youtube. There was a lot of different cariations before the final version. https://lucachemello.com/La-nit-de-sant-joan Tue, 21 Nov 2023 23:26:46 +0000 lukema https://lucachemello.com/La-nit-de-sant-joan La nit de Sant Joan new media and VCD project (2021) Jaume Sisa is a Spanish singer-songwriter, restless, bohemian musician. He is an icon of the Catalan underground counterculture that has influenced several generations of Catalan Rock musicians. Here in Catalonia on the 23rd of June, we use fireworks. We also do bonfires to celebrate “la nit de Sant Joan” which stands for “The night of Saint John”. This project consisted of reimagining the concept for the vinyl from Jaume Sisa’s 40th anniversary album named after the Catalan celebration. I made a real bonfire to take the picture. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6e34571953511bdcad65f7bb59a9591804dfb298a325e2d66eb8c622f505e4a1/vinilo_.png" data-mid="197554419" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/6e34571953511bdcad65f7bb59a9591804dfb298a325e2d66eb8c622f505e4a1/vinilo_.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2186147bd4e78896a5a80cfd7c3e922c1653c33fdfcd49ba9e2ed1bbf4f0b685/vinilo2.png" data-mid="197554420" border="0" src="https://freight.cargo.site/w/1000/i/2186147bd4e78896a5a80cfd7c3e922c1653c33fdfcd49ba9e2ed1bbf4f0b685/vinilo2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4a761180075bf2d8924649cdff484b82e559e84a479525a5dec95b0524cf5f65/vinilo.png" data-mid="197554421" border="0" src="https://freight.cargo.site/w/1000/i/4a761180075bf2d8924649cdff484b82e559e84a479525a5dec95b0524cf5f65/vinilo.png" /> https://lucachemello.com/AYER-HOY-Y-MANANA Tue, 21 Nov 2023 23:26:48 +0000 lukema https://lucachemello.com/AYER-HOY-Y-MANANA AYER, HOY Y MAÑANAvideoclip design (2023) <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f10f1153b92845da612e52c5d22f0b022f3a04e5569e8f14a8331a5563b8430/STILLS-VIDEOCLIP_1.1.1.png" data-mid="197554454" border="0" src="https://freight.cargo.site/w/1000/i/3f10f1153b92845da612e52c5d22f0b022f3a04e5569e8f14a8331a5563b8430/STILLS-VIDEOCLIP_1.1.1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f030e4fa127c3819dcc0b658b7aac677fd4b8086577840907e709038ca85b3e/STILLS-VIDEOCLIP_1.9.1.png" data-mid="197554448" border="0" src="https://freight.cargo.site/w/1000/i/3f030e4fa127c3819dcc0b658b7aac677fd4b8086577840907e709038ca85b3e/STILLS-VIDEOCLIP_1.9.1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2705d603e0979c2f1c51f33931cf9272364d08021d47078c9878dcb326cfd790/STILLS-VIDEOCLIP_1.8.1.png" data-mid="197554447" border="0" src="https://freight.cargo.site/w/1000/i/2705d603e0979c2f1c51f33931cf9272364d08021d47078c9878dcb326cfd790/STILLS-VIDEOCLIP_1.8.1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1f07ec1563e061c2bcf96ebff97c519389ffe729b699fc552bf3ee93cec0ec59/Untitled_3.3.1.png" data-mid="197554452" border="0" src="https://freight.cargo.site/w/1000/i/1f07ec1563e061c2bcf96ebff97c519389ffe729b699fc552bf3ee93cec0ec59/Untitled_3.3.1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e801c9e1510c4c8fb70ee798d09fc5ea903d8aa9f3b5f702987c991c6a07f537/Untitled_3.3.2.png" data-mid="197554453" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/e801c9e1510c4c8fb70ee798d09fc5ea903d8aa9f3b5f702987c991c6a07f537/Untitled_3.3.2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1f61fb0bcda70af2c2bc69f97c9184a1a71c7480278144efeb59abfc877188ad/Untitled_1.14.1.png" data-mid="197554451" border="0" src="https://freight.cargo.site/w/1000/i/1f61fb0bcda70af2c2bc69f97c9184a1a71c7480278144efeb59abfc877188ad/Untitled_1.14.1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dec1ac2d8b77702c29e90c05aa17e28945cc90e7e321b533e3664149b98609fd/STILLS-VIDEOCLIP_1.4.1.png" data-mid="197554456" border="0" src="https://freight.cargo.site/w/1000/i/dec1ac2d8b77702c29e90c05aa17e28945cc90e7e321b533e3664149b98609fd/STILLS-VIDEOCLIP_1.4.1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7d5efd74c9590a2a1fb7db8fa2e874837d633bab964522e88929972ef7d7be05/STILLS-VIDEOCLIP_1.1.2.png" data-mid="197554455" border="0" src="https://freight.cargo.site/w/1000/i/7d5efd74c9590a2a1fb7db8fa2e874837d633bab964522e88929972ef7d7be05/STILLS-VIDEOCLIP_1.1.2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/567029b2fbdc0e41c10082f9d1b1b43c3faa94f107fcb6069d439110e19048dd/STILLS-VIDEOCLIP_1.12.2.png" data-mid="197554450" border="0" src="https://freight.cargo.site/w/1000/i/567029b2fbdc0e41c10082f9d1b1b43c3faa94f107fcb6069d439110e19048dd/STILLS-VIDEOCLIP_1.12.2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e4f22064eefb165ee757efda2fec6ccc5b835ae27a0f3dc563392bc12dbad3d0/STILLS-VIDEOCLIP_1.12.1.png" data-mid="197554449" border="0" src="https://freight.cargo.site/w/1000/i/e4f22064eefb165ee757efda2fec6ccc5b835ae27a0f3dc563392bc12dbad3d0/STILLS-VIDEOCLIP_1.12.1.png" /> VIDEOCLIP LINK Videoclip entierly made for Farah. Concept wise, execution, render, modeling of the caracther and the clothes, color grading, video edition, title card, and others. https://lucachemello.com/4-40-SR-VOL-2 Tue, 21 Nov 2023 23:26:51 +0000 lukema https://lucachemello.com/4-40-SR-VOL-2 4.40 SR VOL. 2 cover design and visualizer for a mixtape (2022-2023) This video teaser was one of my first completed animations, and it creates a new world in the art direction of BB9G, the artist I’ve been working with since last year on his projects. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f241c2cf4e2bddfe68f8d28d17757b138066ccf4e7c64c67c30178e149c16836/0636.png" data-mid="218331589" border="0" src="https://freight.cargo.site/w/1000/i/f241c2cf4e2bddfe68f8d28d17757b138066ccf4e7c64c67c30178e149c16836/0636.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d1e35f852c774f4e5e8d690a0be71357914a2281db65186d845fb8b13da43705/0628.png" data-mid="218331588" border="0" src="https://freight.cargo.site/w/1000/i/d1e35f852c774f4e5e8d690a0be71357914a2281db65186d845fb8b13da43705/0628.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b9f2b83d0f8449e3b9fa90491307ab503106c1d964b0157bccf5a6d9a2eeebe9/0158.png" data-mid="218331587" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/b9f2b83d0f8449e3b9fa90491307ab503106c1d964b0157bccf5a6d9a2eeebe9/0158.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b883970700eda82ccd56b31adc463455af20c528ba238c7ff560d5f2dba44673/0157.png" data-mid="218331586" border="0" src="https://freight.cargo.site/w/1000/i/b883970700eda82ccd56b31adc463455af20c528ba238c7ff560d5f2dba44673/0157.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/22d524981fd0effcf41e917bd5a3974b900fea3db9dc29fd6848adee7dcf38e1/1407.png" data-mid="218331585" border="0" src="https://freight.cargo.site/w/1000/i/22d524981fd0effcf41e917bd5a3974b900fea3db9dc29fd6848adee7dcf38e1/1407.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e384f68f8c91e9d608b5dbb13aef97b22ecdf994616db15c3b98e3da28776696/0953.png" data-mid="218331584" border="0" src="https://freight.cargo.site/w/1000/i/e384f68f8c91e9d608b5dbb13aef97b22ecdf994616db15c3b98e3da28776696/0953.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c77e706a5db0db8258383872916c66799946db7001dccccc01b163cd15794dee/0097.png" data-mid="218331573" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/c77e706a5db0db8258383872916c66799946db7001dccccc01b163cd15794dee/0097.png" /> LINK TO THE TEASER <img width="5000" height="5000" width_o="5000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/dcd1a37c39b59eedf61d8a1810d79382fb6b467253babac4256414fa0b1c09d0/440slangrunnervol2_final2.jpg" data-mid="218331520" border="0" src="https://freight.cargo.site/w/1000/i/dcd1a37c39b59eedf61d8a1810d79382fb6b467253babac4256414fa0b1c09d0/440slangrunnervol2_final2.jpg" /> <img width="3750" height="3750" width_o="3750" height_o="3750" data-src="https://freight.cargo.site/t/original/i/690fc3dd8d316fc4ef44632f42f08fb8389c782717dcca7398a5ab2301c0f4c5/tracklist2-2.png" data-mid="218331526" border="0" src="https://freight.cargo.site/w/1000/i/690fc3dd8d316fc4ef44632f42f08fb8389c782717dcca7398a5ab2301c0f4c5/tracklist2-2.png" /> <img width="5000" height="5000" width_o="5000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/abd6b8e13b65604a336c676a75aedc611de12e1020433f01813e67c628860647/PORTADA2.jpg" data-mid="218331524" border="0" src="https://freight.cargo.site/w/1000/i/abd6b8e13b65604a336c676a75aedc611de12e1020433f01813e67c628860647/PORTADA2.jpg" /> <img width="3750" height="3750" width_o="3750" height_o="3750" data-src="https://freight.cargo.site/t/original/i/14193c798758e010b6b02a494a49da04287334a4b2a3be168d1a014c4f164b35/tracklist3-2.png" data-mid="218331527" border="0" src="https://freight.cargo.site/w/1000/i/14193c798758e010b6b02a494a49da04287334a4b2a3be168d1a014c4f164b35/tracklist3-2.png" /> <img width="5000" height="5000" width_o="5000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/239081395463368f4f5fe0a293e3e920155a6eba9819e256cee475d36c2fcee7/portadaalt1.jpg" data-mid="218331525" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/239081395463368f4f5fe0a293e3e920155a6eba9819e256cee475d36c2fcee7/portadaalt1.jpg" /> https://lucachemello.com/The-death-digitrail Tue, 21 Nov 2023 23:27:07 +0000 lukema https://lucachemello.com/The-death-digitrail The death digitrail motion graphics (2022) I made this project with a classmate; she worked more on the research, and I focused on the graphic part. Our objective is to awaken the critical spirit in people about what already is and what could be artificial intelligence; applied after death. Try to question the bright future of technology to give rise to an internal debate on the platforms that propose a digital “life” after death. We present three different concepts. All of them have artificial intelligence as a common factor. These are cyber eternity, identity and hyperreality. We pose a series of questions to make the spectator, who would find himself in a context of an exhibition or an artistic installation, reflect on the subject or raise concerns about it. LINK TO THE VIDEO https://lucachemello.com/Bleed Tue, 21 Nov 2023 23:26:53 +0000 lukema https://lucachemello.com/Bleed Bleed cover design and visualizer for a song (2021) This is the cover design a made for BB9G, an artist from Barcelona. This song, has social-aware lyrics where some issues are discussed or mentioned.<img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c7024b6670ea37f25806c17c9b837b5bc132f0689a5ca305fdc20b3259aa1083/bleed.png" data-mid="197554490" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/c7024b6670ea37f25806c17c9b837b5bc132f0689a5ca305fdc20b3259aa1083/bleed.png" /> https://lucachemello.com/Martorell-deixalleria-social Tue, 21 Nov 2023 23:26:54 +0000 lukema https://lucachemello.com/Martorell-deixalleria-social “Martorell Deixalleria Social” Cover design for a song (2022)&nbsp; &nbsp; &nbsp; &nbsp; “Martorell, deixaeria social” is the song name of this cover design I did for a local punk band. Their style emulates the sound of the punk grunge band from the 70s. The style of the cover is also inspired by the graphics of the time, but with the fusion of new technologies, because the background is made with a render. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c191b6e0a702d74d441eb80936e2466794a6e41661892d02703da198a9845186/smegma4.png" data-mid="197554493" border="0" src="https://freight.cargo.site/w/1000/i/c191b6e0a702d74d441eb80936e2466794a6e41661892d02703da198a9845186/smegma4.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f34b6f35e96e3b70135712ed77cefbaadb6ce090391ea8a7955b8f4f0c35de1/smegma1.png" data-mid="197554494" border="0" src="https://freight.cargo.site/w/1000/i/6f34b6f35e96e3b70135712ed77cefbaadb6ce090391ea8a7955b8f4f0c35de1/smegma1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aac0bbdd1ebd0b1ac9758a770e8069c2756d8eab054b1d36b832f612c79ca1ba/smegma2.png" data-mid="197554492" border="0" src="https://freight.cargo.site/w/1000/i/aac0bbdd1ebd0b1ac9758a770e8069c2756d8eab054b1d36b832f612c79ca1ba/smegma2.png" /> https://lucachemello.com/Roots-of-Rhythm Sun, 22 Sep 2024 23:05:05 +0000 lukema https://lucachemello.com/Roots-of-Rhythm Roots of Rhythm (ROR) Branding project (2024) <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/961c67b8ac0564d1c7da400db68a40d4ed5575c6328fe021fa97ed35919ac0a4/7_mockup-1.jpg" data-mid="218510741" border="0" src="https://freight.cargo.site/w/1000/i/961c67b8ac0564d1c7da400db68a40d4ed5575c6328fe021fa97ed35919ac0a4/7_mockup-1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7298b90c08e0192e9db0c66d4f044d0ec362fc858a455054a7b715dac02687a4/MOCKUP-FLYER-ROCOSO.jpg" data-mid="218510742" border="0" src="https://freight.cargo.site/w/1000/i/7298b90c08e0192e9db0c66d4f044d0ec362fc858a455054a7b715dac02687a4/MOCKUP-FLYER-ROCOSO.jpg" /> <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ec145aaf8253bf8b4539b6c60cc8b1fb5deaa980a6294bcea439a57a9c0161ac/MOCKUP-FLYER.jpg" data-mid="218510744" border="0" src="https://freight.cargo.site/w/1000/i/ec145aaf8253bf8b4539b6c60cc8b1fb5deaa980a6294bcea439a57a9c0161ac/MOCKUP-FLYER.jpg" /> <img width="3648" height="5472" width_o="3648" height_o="5472" data-src="https://freight.cargo.site/t/original/i/c08fbf3518813106142b1fae0a522bad81410f68bd145b44c49e3f1e93d1b45f/CAMISETA.jpg" data-mid="218510743" border="0" src="https://freight.cargo.site/w/1000/i/c08fbf3518813106142b1fae0a522bad81410f68bd145b44c49e3f1e93d1b45f/CAMISETA.jpg" /> ROR is a recurring tribal house disco event curated by DJ Gee Beat. We developed the branding for this party, including naming, animations, sound design and more.The branding reflects the vibrant, inclusive energy of "Roots of Rhythm" (ROR), combining tribal patterns, bold colors, and dynamic animations. Each event evolves the visual system, blending cultural traditions with modern design, reinforcing ROR’s mission to create a unique, global experience celebrating rhythmic, funky music.This project was a collaboration with the creative agency Lost Take https://lucachemello.com/lekue Tue, 21 Nov 2023 23:26:57 +0000 lukema https://lucachemello.com/lekue LÉKUÉ rebranding proposal project for Lékué (2023) <img width="2160" height="2880" width_o="2160" height_o="2880" data-src="https://freight.cargo.site/t/original/i/0ff80acd8ad0d6986b62b67ee7ac5c74009dabdd7033b70478eaf6c564283ef7/NARANJAPACK.jpg" data-mid="209687358" border="0" src="https://freight.cargo.site/w/1000/i/0ff80acd8ad0d6986b62b67ee7ac5c74009dabdd7033b70478eaf6c564283ef7/NARANJAPACK.jpg" /> <img width="2160" height="2880" width_o="2160" height_o="2880" data-src="https://freight.cargo.site/t/original/i/32e0fd2bed79f9a2ef45e649788f325ac2c51689cace03a8eabe8c652c390237/GRISPACK.jpg" data-mid="197554574" border="0" src="https://freight.cargo.site/w/1000/i/32e0fd2bed79f9a2ef45e649788f325ac2c51689cace03a8eabe8c652c390237/GRISPACK.jpg" /> <img width="3840" height="1182" width_o="3840" height_o="1182" data-src="https://freight.cargo.site/t/original/i/54f62cfa80afb916a62ed8000df52a98d4b767d0cb1433aa238bdaebd1b5cb46/tienda.png" data-mid="209687398" border="0" src="https://freight.cargo.site/w/1000/i/54f62cfa80afb916a62ed8000df52a98d4b767d0cb1433aa238bdaebd1b5cb46/tienda.png" /> <img width="3977" height="6516" width_o="3977" height_o="6516" data-src="https://freight.cargo.site/t/original/i/ead21af9f18948b7eece6766b2a7836b3a44cd2f103d8148dbc2338abee57e53/helados-lekue.jpg" data-mid="209687382" border="0" src="https://freight.cargo.site/w/1000/i/ead21af9f18948b7eece6766b2a7836b3a44cd2f103d8148dbc2338abee57e53/helados-lekue.jpg" /> <img width="2160" height="2880" width_o="2160" height_o="2880" data-src="https://freight.cargo.site/t/original/i/4ea0272529230a3365430c6a0f8265c84d326ee3574bfd80c93523e306b41180/AZULPACK.jpg" data-mid="197554578" border="0" src="https://freight.cargo.site/w/1000/i/4ea0272529230a3365430c6a0f8265c84d326ee3574bfd80c93523e306b41180/AZULPACK.jpg" /> <img width="2160" height="2880" width_o="2160" height_o="2880" data-src="https://freight.cargo.site/t/original/i/774114485f0ab7b6b7a0e36114bd5bdc4a56691d38e38e9f45b96c89c66a066d/VARIADOS3.jpg" data-mid="209687410" border="0" src="https://freight.cargo.site/w/1000/i/774114485f0ab7b6b7a0e36114bd5bdc4a56691d38e38e9f45b96c89c66a066d/VARIADOS3.jpg" /> <img width="2160" height="2880" width_o="2160" height_o="2880" data-src="https://freight.cargo.site/t/original/i/a78085d8ab10736737edc11f2d259854ec5a183553e2db453ce6e01752c6921f/DETRAS.jpg" data-mid="209687378" border="0" src="https://freight.cargo.site/w/1000/i/a78085d8ab10736737edc11f2d259854ec5a183553e2db453ce6e01752c6921f/DETRAS.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b055a132ac51c3a14dbd73889d922a0de72d3fcc3d1071b4615e73cccf91fa82/CARTEL-CARRETERA-OFISIAL.jpg" data-mid="209687372" border="0" src="https://freight.cargo.site/w/1000/i/b055a132ac51c3a14dbd73889d922a0de72d3fcc3d1071b4615e73cccf91fa82/CARTEL-CARRETERA-OFISIAL.jpg" /> <img width="7716" height="2186" width_o="7716" height_o="2186" data-src="https://freight.cargo.site/t/original/i/25d57ee744b961551fb046a2516de58fec134a1da3314d6c213ef583a6b8cf82/iconos-01.png" data-mid="209688028" border="0" src="https://freight.cargo.site/w/1000/i/25d57ee744b961551fb046a2516de58fec134a1da3314d6c213ef583a6b8cf82/iconos-01.png" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/45b627015b499614f773f6d6a027ff45174d6bd73112ba2d5ce09d9b101546ad/lekue-familia-ofisial.jpg" data-mid="197554573" border="0" src="https://freight.cargo.site/w/1000/i/45b627015b499614f773f6d6a027ff45174d6bd73112ba2d5ce09d9b101546ad/lekue-familia-ofisial.jpg" /> <img width="2160" height="2880" width_o="2160" height_o="2880" data-src="https://freight.cargo.site/t/original/i/97d63f495fe7ec6bf9bfcf93eb3a7f39d43ff857a368934f35558150574f0d32/VARIADOS2.jpg" data-mid="197554577" border="0" src="https://freight.cargo.site/w/1000/i/97d63f495fe7ec6bf9bfcf93eb3a7f39d43ff857a368934f35558150574f0d32/VARIADOS2.jpg" /> <img width="4000" height="3392" width_o="4000" height_o="3392" data-src="https://freight.cargo.site/t/original/i/eb5d41a5d5e3bf33cfe8b3435d7a6ddd712255f9962fb6f176c4e512d4786cb8/CAMION-OFISIAL.jpg" data-mid="209687415" border="0" src="https://freight.cargo.site/w/1000/i/eb5d41a5d5e3bf33cfe8b3435d7a6ddd712255f9962fb6f176c4e512d4786cb8/CAMION-OFISIAL.jpg" /> Lékué is a leading brand in the manufacturing of innovative kitchen products, committed to simplicity, naturalness, and health. They focus on creating silicone and other products that make cooking easier, healthier, and more fun. The redesign we proposed consisted of a complete brand overhaul. The new logo features an "L" representing an arm serving food on a tray, and the "e's" resembling trays, lunchboxes, or food shapes like sandwiches or burgers. Additionally, its round shape, also reflected in the chosen typography, recalls the silicone kitchen products they sell. Following the logo's aesthetic, we also designed a series of icons that define the different product lines, giving much more strength to the Lékué universe. We also presented a unique and eye-catching art direction in the industry, combining a more conceptual style in the product photographs and a gradient of color. The gradient color defines the product line so that it is immediately recognizable, following the three main colors representing the brand's three pillar verbs: Preserve (grey), Prepare (orange), and Transport (blue). Lastly, we also imagined a flagship store for Lékué using the products themselves as inspiration for the store's furniture. This project was done in a group, where I, Alberto Hidalgo, and Manel Pla participated. VIDEO <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/49a89458c88288432d32ad9dfac2fc79b0f1d5f3f30de6d0e438c8095113d769/PAGINAS5.png" data-mid="218342252" border="0" src="https://freight.cargo.site/w/1000/i/49a89458c88288432d32ad9dfac2fc79b0f1d5f3f30de6d0e438c8095113d769/PAGINAS5.png" />